Tuesday 2¢

My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”

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Web Engagement - The Emperor's New Clothes?

| on Content Management, Gilbane, The Engagement Tier, Consumer behaviour, content management solutions, Customer engagement, David Meerman Scott, Frank Gilbane, Jarrod Gingras, Marketing, Seth Godin;, Social Web, software vendors, Twitter;, Web CMS, Web Engagement, Web Engagement Capability model, web experience, web experiences

Recently I've been seeing 'an examination' shall we say of the term Web Engagement Management and the acronym WEM. There is a

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