Tuesday 2¢

My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”

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Web Engagement - The Emperor's New Clothes?

| on Content Management, Gilbane, The Engagement Tier, Consumer behaviour, content management solutions, Customer engagement, David Meerman Scott, Frank Gilbane, Jarrod Gingras, Marketing, Seth Godin;, Social Web, software vendors, Twitter;, Web CMS, Web Engagement, Web Engagement Capability model, web experience, web experiences

Recently I've been seeing 'an examination' shall we say of the term Web Engagement Management and the acronym WEM. There is a

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You say tomato, I say tomato, you say WEM, I say WEM..

| on Gilbane, Observations, The Engagement Tier, advocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management?  What does it mean and does it matter and what about CEM?

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Your Website – Your Customer Service Agent

| on Observations, The Engagement Tier, artificial intelligence, Business, Consumer behaviour, Customer engagement, Gerry McGovern, Intelligence, Intelligence analysis, Marketing, Seth Godin;, Social Media, Social Web, Web Engagement, web engagement objectives, web experience

I'm doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly - artificial intelligence. In

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