Hi! I'm Ian

I'm a B2B technology marketing leader, CMO, and mentor who believes marketing's true mission is to create ART — Awareness, Revenue, and Trust. I've spent 25 years helping tech companies grow, and the marketers who lead them find their footing.

I try to do all of it with a smile and a cup of tea.

→ Learn more about ART

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My background

I didn't start out as a marketer. I began my career in technology as a sysadmin, then a sales engineer, then a product manager, and eventually a CTO. That grounding in how software actually works, how technical teams think, and how commercial decisions get made at a board level shapes everything about how I approach marketing.

When I crossed over into marketing leadership — first in product marketing, then as CMO, I brought that technical fluency with me. It's what allows me to sit as comfortably at the leadership table as I do in the CRM configuration screen. In any marketing department today, but especially in B2B tech, that combination is critical.

→ Learn more about my experience

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How can I help?

For founders and leaders of B2B tech companies - If you're looking to sharpen your go-to-market, align sales and marketing, or build the marketing function your business needs to scale, I do that through Velocity B, the advisory firm I'm a partner at.

→ Visit Velocity B

For executives needing a straight-talking sounding board - If you're looking to grow as a leader, step up to CMO, or navigate the transition from corporate life to doing your own thing – I offer mentor-led coaching drawn from my own experience of doing all these things. One-to-one and genuinely bespoke.

→ See if it's for you