Meet My New Dog, Claude
| on T2c
I’ve been spending a lot of time with LLMs this week, but this Tuesday 2¢ is a bit of a note to self, it’s like your dog, not your colleague.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Yes, It’s a Story...
| on T2c
They say B2B marketers aren't storytellers. Actually, we are. We're just a bit shit at it.
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The Enablement Illusion
| on T2c
We've preached that B2B software "enables business users", but does it? And isn't AI more of the same?
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Content is Just Something to Talk About
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This week's 2¢ - Someone else doesn't agree with Bill that "Content is king".
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Hope in a Strategy
| on T2c
This week's 2¢, we all know that hope is not a strategy, but maybe your strategy needs a bit of hope....
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The Goldfish Bowl of Lurkers
| on T2c
B2B social selling works, but it's not the easy button some suggest, I dig into the numbers...
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Pop-Tart Time
| on T2c
It might feel like work, but is it nourishing? If it's not, it might be Pop-Tart time.
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Your Moat is the Hard Thing
| on T2c
This week, inspired by iced coffee in a bottle-shaped can, what's the hard thing that could differentiate you?
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“It Depends” Might Save Us
| on T2c
When we all have the power to build, this week, I'm pulling on the adulting thread from last weeks 2¢...
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