“It Depends” Might Save Us
| on T2c
When we all have the power to build, this week, I'm pulling on the adulting thread from last weeks 2¢...
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Is The Vibe Killing SaaS?
| on T2c
This week, some claim that Software-as-a-Service is this week's dead thing, dying tragically young - or is it?
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Personalization Is Not Targeting
| on T2c
Am I losing my marketing mind? As I share this gift from my past self.
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The Lasting and the Short of It
| on T2c
A quick thought this week on how we frame the brand conversation.
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Authority: Title vs Trust
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The shift in authority for executives moving from corporate to being free of their masters' lance.
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Be More Vinyl
| on T2c
In these digitally disrupted AI-driven times, can we learn something from vinyl?
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The Trust Dividend
| on T2c
This week's 2¢, creating trust in ART is not just about the prospective buyer...
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Growth is Not a Strategy
| on T2c
This week, is that a strategy, an aspiration, or an invitation to be punched in the face?
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Bad Content, Good Outcomes?
| on T2c
This week, nothing seasonal, no predictions, just a poke at what does good content mean?
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