My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Books, Content Management, Web Engagement, Consumer behaviour, Customer engagement, Marketing, Technology_Internet
I've written a book - alright quite a small book admittedly and when I say 'I've written' - I do
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| on Content Management, Social Media, 6f82f1d2683dc522545efe863e5d2b73, Blog, Content Management Systems;, Corporate website, Groupware, Interwoven;, Julian Wraith;, Peng T. Ong, Social information processing, Web Content Management;, web content;, Websites
CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants
[ Read more ]| on Persuasive Content, Web Engagement, Alterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website
A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that
[ Read more ]| on Observations, Blog, car cool, Chris Brogan, Cool, David Spinks, Forgiveness, Josh Berhoff, Online social networking, Oscar, Oscar Wilde, Seth Godin;, Social Media, social media persona, Toyota, Twitter;, United Kingdom;, United States;, Web 2.0
When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your 'PB'
[ Read more ]| on Observations, Human Interest
I'm still figuring out marketing, but what I have learned is that consent is the big word, the holy grail, the thing we crave
[ Read more ]| on Observations, Social Media, Chris Brogans;, Google;, Mike Braco;, search engine optimisation;, search engine;, Twitter;
Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching
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| on Content Management, Observations, Web Engagement, Facebook;, media tools;, Social Media, social media strategy;, Twitter;, we do need tools;
Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this
[ Read more ]| on The Alterian Archive, Engaging Times
In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help
[ Read more ]| on Content Management, Observations, Persuasive Content, asset management;, content management software;, document management;, Google;, IBM;, Internet World;, Interwoven;, London;, Microsoft;, on-line;, Oracle;, Social Media, Vignette;, Web Content Management vendors;
More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter
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