Building a Business Case for Enterprise CMS
| on Writing Portfolio
Wrote this article for Destination CRM (the online version of CRM Magazine) which looks at how the pressure for organizations to create more and more content
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Your customer experience is global — just ask your local chippy
| on Observations, advocate, Business, China, Customer, Customer engagement, Customer experience, Customer experience management, food, Google;, Marketing, Renren, Roberto Savvides, savvy web developer, Seth Godin;, Social Media, social networking site, United Kingdom;
Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of
[ Read more ]6 Tips for Improving Mobile Customer Experience
| on Writing Portfolio, cxm, mobile, Technology
There are many different ways for businesses to go mobile. And while this may be good news for some organizations, others may be confused by the
[ Read more ]Interview with CMS Critic on SDL Bemoko Aquisition
| on Writing Portfolio
As you may have heard, SDL acquired mobile web solutions provider Bemoko to enhance the Tridion content management system. CMS Critic interviewed me about this acquisition,
[ Read more ]Navigating the 3 C's of Customer Experience - Step 3: Control
| on Writing Portfolio
This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration
[ Read more ]Optimising your mobile customer experience: Six questions to consider
| on Writing Portfolio
I originally wrote this article for MyCustomer.com. A web publication that focuses on customer intelligence, customer experience, marketing and social CRM. In it I outline
[ Read more ]CXM: Do you Hunt and Make Fire or Order Pizza?
| on Observations, cmo, Facebook;, Social Media
Call the holistic practice of engaging customers via the internet WCM, WEM, CEM or CXM – there is essential business change required to really provide a consistently
[ Read more ]Will “mobile first” one day seem as ridiculous as “Internet Explorer” first?
| on The Engagement Tier, campaign management, Computing, Digital Clarity Group, Facebook;, Google;, Internet, Internet Explorer, iPad, iPhone, mobile device, mobile devices, smart phone, smartphone, Tablet computer, Technology, Tim Walters, ubiquitous web, web analytics;, web content delivery, web designers, Web development
Ridiculous isn't it to say "IE first", yet in the olden days of web development when browser compatibility was no such thing
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Can you be too engaging with your customer?
| on Observations, cem, CMS, Content Management, cxm, web content;, web experience, Wine
Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I
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