Other Writing - Roundup of 2010
| on Uncategorized
A roundup of articles and papers I wrote during 2010, the majority of which I was an analyst working for The Gilbane Group. * Content, Context and
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Who Will Buy This Web Engagement?
| on Content Management, Gilbane, Observations, The Engagement Tier, Blog software, Computing, Content Management Systems;, Digital media, Social Media, Web Content Management;, web content;, Web Engagement, web engagement management strategy, WordPress, World Wide Web
As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family.
[ Read more ]External writing - roundup of 2010
| on Writing Portfolio
For the majority of 2010 I was working for The Gilbane Group as an analyst, where I wrote a number of papers, external articles and blog
[ Read more ]Web Engagement - The Emperor's New Clothes?
| on Content Management, Gilbane, The Engagement Tier, Consumer behaviour, content management solutions, Customer engagement, David Meerman Scott, Frank Gilbane, Jarrod Gingras, Marketing, Seth Godin;, Social Web, software vendors, Twitter;, Web CMS, Web Engagement, Web Engagement Capability model, web experience, web experiences
Recently I've been seeing 'an examination' shall we say of the term Web Engagement Management and the acronym WEM. There is a
[ Read more ]Content vs Conversation - no.. email is not a CMS...
| on Observations, Content Management, web content;, web governance, website
I've just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used
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Introducing the Web Engagement Capability Model
| on Gilbane, The Engagement Tier, analyst, digital marketer, Internet marketing, Marketing, Scott Liewehr, web analytics;, Web Content Management;, Web Engagement, web engagement strategy, Web Engagement thing
I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there - as that blog has now changed hands and
[ Read more ]You say tomato, I say tomato, you say WEM, I say WEM..
| on Gilbane, Observations, The Engagement Tier, advocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management
When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM?
[ Read more ]Your Website – Your Customer Service Agent
| on Observations, The Engagement Tier, artificial intelligence, Business, Consumer behaviour, Customer engagement, Gerry McGovern, Intelligence, Intelligence analysis, Marketing, Seth Godin;, Social Media, Social Web, Web Engagement, web engagement objectives, web experience
I'm doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly - artificial intelligence. In my
[ Read more ]On Shanty Towns, Bulldozers, Cats and Website Consolidation...
| on Content Management, Gilbane, Computing, Digital media, Google;, Scott Liewehr, United Kingdom;, United States;, web content;, Websites, World Wide Web
This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple
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