18 September 2009 | on Observations , Adobe , AKQA , Brochure , brochure printing , companies technology experts , desktop tools , digital marketing technologies , Geek , HTML , Inkjet printer , Internet connection , Marketing , online gadget retailer , printing , Service Department , Service-oriented architecture , Siemens , SOA , Social Media , social media monitoring tools , the UK Financial Times , Tom Bedecarré , Twitter; , UK Financial Times , Web Content Management; , Web Engagement , XML , YouTube
I smiled at this the other day -"Software Developers: The New Rock Stars of Marketing" - it comes from the article 'Out
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07 September 2009 | on Books , Content Management , Web Engagement , Consumer behaviour , Customer engagement , Marketing , Technology_Internet
I've written a book - alright quite a small book admittedly and when I say 'I've written' - I do
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19 August 2009 | on Content Management , Social Media , 6f82f1d2683dc522545efe863e5d2b73 , Blog , Content Management Systems; , Corporate website , Groupware , Interwoven; , Julian Wraith; , Peng T. Ong , Social information processing , Web Content Management; , web content; , Websites
CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants
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31 July 2009 | on Persuasive Content , Web Engagement , Alterian Content Manager , brand advocate , Content Management , Facebook Inc , Facebook; , iPhone , Marketing , Online social networking , SM2 , Social information processing , Social Media , Social Web , Technology_Internet , Twitter; , web analytics; , Web Content Management; , web content; , website
A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that
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22 July 2009 | on Observations , Blog , car cool , Chris Brogan , Cool , David Spinks , Forgiveness , Josh Berhoff , Online social networking , Oscar , Oscar Wilde , Seth Godin; , Social Media , social media persona , Toyota , Twitter; , United Kingdom; , United States; , Web 2.0
When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your 'PB'
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19 July 2009 | on Observations , Human Interest
I'm still figuring out marketing, but what I have learned is that consent is the big word, the holy grail, the thing we crave
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06 July 2009 | on Observations , Social Media , Chris Brogans; , Google; , Mike Braco; , search engine optimisation; , search engine; , Twitter;
Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching
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11 June 2009 | on Content Management , Observations , Web Engagement , Facebook; , media tools; , Social Media , social media strategy; , Twitter; , we do need tools;
Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this
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11 May 2009 | on The Alterian Archive , Engaging Times
In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help
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