My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Content Marketing, content creator, Facebook;, Social Media, the Facebook news, Web 2.0
I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in
[ Read more ]| on Content Marketing, Business, content marketing, Customer, Engaging Times, Harry Langdon, HubSpot, Ivy Lee, Marisa Kopec, Marketing, Sales
As has been widely reported, Oxford Dictionaries' word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this
[ Read more ]| on Observations, Fast Company, Google;, Klout, Marty Neumeier, Nate Weiner, online article, online content, Robert Rose, search engines, Social Media, Theodore Levitt
Unfortunately my writing has taken me away from here - my own blog – as I have poured my creative juices into a column on Engaging Times
[ Read more ]| on Writing Portfolio
Wrote this article for Destination CRM (the online version of CRM Magazine) which looks at how the pressure for organizations to create more and more content
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| on Observations, advocate, Business, China, Customer, Customer engagement, Customer experience, Customer experience management, food, Google;, Marketing, Renren, Roberto Savvides, savvy web developer, Seth Godin;, Social Media, social networking site, United Kingdom;
Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of
[ Read more ]| on Writing Portfolio, cxm, mobile, Technology
There are many different ways for businesses to go mobile. And while this may be good news for some organizations, others may be confused by the
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As you may have heard, SDL acquired mobile web solutions provider Bemoko to enhance the Tridion content management system. CMS Critic interviewed me about this acquisition,
[ Read more ]| on Writing Portfolio
This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration
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I originally wrote this article for MyCustomer.com. A web publication that focuses on customer intelligence, customer experience, marketing and social CRM. In it I outline
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