My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Customer Experience Management, Uncategorized
It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing
[ Read more ]| on Content Strategy, content strategy, LinkedIn, measurement, web analytics;
I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I
[ Read more ]| on Content Marketing, Digital media, Internet, online community;, Social Media, YouTube
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of
[ Read more ]
| on Content Strategy, Blog, Internet culture, software;, Technology
Recently I've undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the
[ Read more ]| on Content Strategy, Business, content strategy, LinkedIn, Management, Supply chain, Supply chain management, Technology
I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career
[ Read more ]
| on Customer Experience Management, Amazon, Brand, Business, Customer experience, Customer experience management, Digital Clarity Group, Marketing, Scott Liewehr
This post has been brewing for a few months, seeded by a bar conversation I had with Scott Liewehr from Digital Clarity Group a few months
[ Read more ]
| on Blogging, blogs, content/product marketer, Google;, Information society, Internet, Internet culture, LinkedIn, Robert Rose, search engine;, Technology, the New York Times, Twitter;, writer
It may surprise you to learn that as a 'more occasionally than I would like' blogger and lets face it 'occasionally lapsed'
[ Read more ]
| on Observations, Content Management Systems;, Facebook;, Klout, Social Media, social media professionals, Twitter;, web analytics;
Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that
[ Read more ]
| on Observations, Business, Business marketing, business to business, CEO, Chief marketing officer, CRM;, iPad, Kim Feil, Marketing, Marketing operations, measurement systems, OfficeMax
Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point
[ Read more ]