My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Content Marketing, Content Strategy, Blog, Engagement marketing, Facebook;, Market research, Marketing, owned media, Theodore Levitt
I'm working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer
[ Read more ]| on Customer Experience Management, Business, CEO, Customer, Customer experience, Harvard Business Review, Harvard Business School, Levitt, Marketing, Marketing myopia, technologist, Theodore Levitt
Years ago, as my career transitioned from being a technologist to content marketing I was recommended to read “Marketing Myopia” by Theodore Levitt, an essay written
[ Read more ]| on Customer Experience Management, adjacent product, Amazon, cem, cxm, ecommerce, Facebook;, online experience, remarketing, Seth Godin;
I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it
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| on Content Marketing, Collaboration, Expected value, Human behavior, Team Role Inventories
You are all excited. The CEO is all excited. You have an announcement. And you, as a judicious execution marketer, with your completer finisher attitude are
[ Read more ]| on Content Marketing, Bacon, Facebook;, Google;, Huffington Post, International Bacon Day, Social Media
What’s that content that you can’t resist? I've often read content marketing advice that says that if you include numbers and lists
[ Read more ]| on Content Marketing, content strategist, Facebook;
The answer seems simple, I like your product or service, I like you on Facebook as I want to learn more about you, I want to
[ Read more ]| on Customer Experience Management
Commentators are still referring to a shift in customer experience channels "that is coming", including this piece by Ted Schadler of Forrester , co-author
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| on Customer Experience Management, Uncategorized
It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing
[ Read more ]| on Content Strategy, content strategy, LinkedIn, measurement, web analytics;
I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I
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