15 November 2015 | on Content Marketing , Content Strategy , Advertising , author , Branded content , Business_Finance , Content creation , content marketing , Content Marketing Institute , Dave Trott , director for Bartle Bogle Hegarty , Interruption marketing , Marketing , Richard Cable , Robert Rose , Technology_Internet , United Kingdom;
Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content
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13 November 2015 | on Customer Experience Management , Observations , airline , British Airways , cricketer , Customer experience , Customer experience management , Customer service , Sachin Tendulkar , Sashin Tendalker , social media customer care , Twitter;
Oh crikey, an airline is setting the Twitter stream alight again and this time its British Airways.
They seemed to have been very responsive and when
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05 November 2015 | on Content Marketing , Content Strategy , Blog , Engagement marketing , Facebook; , Market research , Marketing , owned media , Theodore Levitt
I'm working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer
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08 March 2015 | on Customer Experience Management , Business , CEO , Customer , Customer experience , Harvard Business Review , Harvard Business School , Levitt , Marketing , Marketing myopia , technologist , Theodore Levitt
Years ago, as my career transitioned from being a technologist to content marketing I was recommended to read “Marketing Myopia” by Theodore Levitt, an essay written
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26 November 2014 | on Customer Experience Management , adjacent product , Amazon , cem , cxm , ecommerce , Facebook; , online experience , remarketing , Seth Godin;
I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it
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19 November 2014 | on Content Marketing , Collaboration , Expected value , Human behavior , Team Role Inventories
You are all excited.
The CEO is all excited.
You have an announcement.
And you, as a judicious execution marketer, with your completer finisher attitude are
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30 August 2014 | on Content Marketing , Bacon , Facebook; , Google; , Huffington Post , International Bacon Day , Social Media
What’s that content that you can’t resist?
I've often read content marketing advice that says that if you include numbers and lists
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29 July 2014 | on Content Marketing , content strategist , Facebook;
The answer seems simple, I like your product or service, I like you on Facebook as I want to learn more about you, I want to
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18 July 2014 | on Customer Experience Management
Commentators are still referring to a shift in customer experience channels "that is coming",
including this piece by Ted Schadler of Forrester
, co-author of
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