As you may have heard, SDL acquired mobile web solutions provider Bemoko to enhance the Tridion content management system. CMS Critic interviewed me about this acquisition,
This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration
I originally wrote this article for MyCustomer.com. A web publication that focuses on customer intelligence, customer experience, marketing and social CRM. In it I outline
Call the holistic practice of engaging customers via the internet WCM, WEM, CEM or CXM – there is essential business change required to really provide a consistently