My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Content Marketing, Content Strategy, T2c
In this weeks Tuesday 2 cents, it's not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.
[ Read more ]
| on Content Marketing, Marketing, T2c
In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal
[ Read more ]
| on Content Marketing, Marketing
As we get caught up in the hustle, a shortcut, a 'listicle' of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?
[ Read more ]
| on Content Marketing, Content Strategy, Marketing, T2c
It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.
[ Read more ]
| on T2c
Today although it’s Christmas Day, I am publishing. Why? Because developing relationships on social media is all about being present. Plus, who would ignore the opportunity to make a pun about presents/presence?
[ Read more ]
| on T2c, Uncategorized
If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something
[ Read more ]
| on Content Marketing, Content Strategy, Marketing
B2B marketing today is a fascinating business practice, we have so much data available, channels to influence the buyer with and a constant stream of best
[ Read more ]
| on Marketing
The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream.
[ Read more ]| on Content Marketing, Customer Experience Management, Brand, Coffee in Seattle, digital marketer, Facebook;, Food and drink, Marketing, Social Media & Networking, software;, Starbucks, Technology_Internet
This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we
[ Read more ]