Tuesday 2¢: Budget, Priorities & Focus
| on T2c
This Tuesday 2¢, I continue to preach that the aim of B2B marketing is to create ART (Awareness, Revenue, and Trust), but you need budget, priorities and focus.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Trust me, I'm a Trusterizer
| on T2c
This week I read the word "trusterizing", my eyes rolled as we hand the world another reason not to trust marketing and so in this Tuesday 2¢ I focus on the importance of trust as a marketing goal.
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Tuesday 2¢: Market the Problem
| on T2c
Until an hour ago, I did not know what a paraben is. Is this important? Well, maybe to J&J's advertisers. In this week's Tuesday 2 cents, I suggest that Sometimes we need to market the problem, not just the solution.
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Tuesday 2¢: Hug Your Salesperson
| on T2c
As marketers, when we are not “making shit up” as my wife describes our craft, we spend much of our time pouring over data, defining personas, deciding our metrics, yet maybe there is someone down the hall that can help, in this Tuesday 2¢, I suggest you hug your salespeople.
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Tuesday 2¢: Where's Your Typing Pool?
| on T2c
Arguably the first casualty of digital transformation was the secretary and the typing pool, an established business practice for decades. But to have that friction in modern business now seems absurd. In this weeks Tuesday 2 cents, I suggest marketing leaders stay current on marketing tech and data
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Tuesday 2¢: Nobody complains about a cold Big Mac
| on T2c
In this week's Tuesday 2 cents I contemplate brand promises and how B2B marketing needs stop faking the "me too" and differentiate by being authentic about what our companies are great at.
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Tuesday 2¢: Start with the Sales Deck
| on T2c
This week my Tuesday 2 cents is that it's time to consider the sales deck, not just as part of the marketing messaging mix, but as the best place to start when developing your brand story.
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Tuesday 2¢: Give Them the Other Thing They Like
| on T2c
I could be going horribly provincial with this week’s Tuesday 2¢, as my inspiration is a chain of UK restaurants and a podcast they produced. You might need to bear with me on this one…
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Tuesday 2¢: The 'Content for Data' Economy is Broken - But it's all we have...
| on Content Marketing, Content Strategy, T2c
This week I am inspired by a conversation on Twitter with Tim "Beg Data" Walters, an industry analyst, consultant and GDPR expert that got me thinking that this "content for data" economy is just a tiny bit f**ked, but it seems to be all we have.
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