Tuesday 2¢: This is a Loyalty Card
| on T2c
In this week's Tuesday 2¢ I get a loyalty card! What? Umm... yeah.. right. But trust me, this is a lesson for marketers and retail...
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Demographics are Dead
| on Content Strategy, Marketing
“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” - This week I’ve got a bit obsessed with “valuegraphics”.
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Tuesday 2 ¢: Personas, Roles, Hopes and Fears
| on Content Marketing, Marketing, T2c
When thinking about the buyer of your B2B solution, it's easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week's Tuesday 2 cents I suggest we look beyond that.
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Tuesday 2 cents - Two Questions: Why?
I’m no Simon Sinek, but in this week’s Tuesday 2¢ I suggest asking why and how doing this often will bring focus to your
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Tuesday 2 Cents: Differentiate and Disagree
| on Content Marketing, T2c
In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…
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Tuesday 2¢ - The Power of No
One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.
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Tuesday 2¢: The Villain in Your B2B Brand Story
| on Content Marketing
Inspired by Robert Rose and his advice that you need to find the villain is in your brand story, as every great story has a villain. And that got me thinking – who is the villain in B2B Marketing?
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10 B2B Marketing Influencers You Might Not be Following
| on Analysts Relations, Content Management, Influencer Marketing
Don't laugh, no I have not decided to fish in the social media lake with link bait, but influencer marketing is a hot topic, even in B2B and as an example here are 10 B2B marketing influencers I've recently started following on Twitter who you may not know.
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Tuesday 2¢ - A Like is Nice, But Trust is a Must
| on Content Marketing, Content Strategy, Marketing, T2c
In this week's Tuesday 2 cents, I am back to talking about ART - Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.
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