Tuesday 2¢: Start with the Sales Deck
| on T2c
This week my Tuesday 2 cents is that it's time to consider the sales deck, not just as part of the marketing messaging mix, but as the best place to start when developing your brand story.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Give Them the Other Thing They Like
| on T2c
I could be going horribly provincial with this week’s Tuesday 2¢, as my inspiration is a chain of UK restaurants and a podcast they produced. You might need to bear with me on this one…
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Tuesday 2¢: The 'Content for Data' Economy is Broken - But it's all we have...
| on Content Marketing, Content Strategy, T2c
This week I am inspired by a conversation on Twitter with Tim "Beg Data" Walters, an industry analyst, consultant and GDPR expert that got me thinking that this "content for data" economy is just a tiny bit f**ked, but it seems to be all we have.
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Tuesday 2¢: Flow is Your Flywheel
| on T2c
Not a rant this week, more of a ramble about productivity, open offices and finding time for your most productive time; when you are in flow.
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Tuesday 2¢: What’s Their Motivation?
| on T2c
As B2B marketers we need to move away from starting our segment definitions with a job title. In this week’s Tuesday 2 cents, I return to the topic of understanding our audience.
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Tuesday 2 cents: You are not the typing pool
| on T2c
Some leadership teams think that marketing is what happens after the grown-ups have done talking. I disagree...
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Tuesday 2 cents: Focus on their world, their risks, their needs, then you
| on Content Marketing, T2c
Inspired by “The Greatest Sales Deck I’ve Ever Seen” by Andy Raskin, I suggest how we might apply the approach to content marketing.
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Tuesday 2¢: Tips on Keeping Marketing Human with Less Humans
| on T2c
The machines of marketing are getting a bad rap right now, as the human touch seems to be a distant aspiration when engaging with brands, found only with persistence behind a firewall of robots. In this Tuesday 2 cents I suggest some ways we can change that.
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Mr, Mrs, Ms, Miss, or Mx – Do we need to ask?
| on T2c
In this week's Tuesday 2¢ I ponder what we really need to know about our audience and consumers in order to improve our usefulness and relevance to them and their customer experience.
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