Have you thought about why I like you on Facebook?
| on Content Marketing, content strategist, Facebook;
The answer seems simple, I like your product or service, I like you on Facebook as I want to learn more about you, I want to
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
On CMSWire - Forget the Channels, Focus on the People
| on Customer Experience Management
Commentators are still referring to a shift in customer experience channels "that is coming", including this piece by Ted Schadler of Forrester , co-author of
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Your Customer Experience Needs to be a Fair Exchange, so that you are still around to provide it
| on Customer Experience Management, Uncategorized
It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing
[ Read more ]9 Content Strategy Readiness Metrics
| on Content Strategy, content strategy, LinkedIn, measurement, web analytics;
I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I
[ Read more ]As a father I’ve been replaced by YouTube and as a marketer, so have you
| on Content Marketing, Digital media, Internet, online community;, Social Media, YouTube
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of
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Resurrecting Persuasive Content
| on Content Strategy, Blog, Internet culture, software;, Technology
Recently I've undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the
[ Read more ]On LinkedIn Today: Content Strategy: Managing the Content Supply Chain
| on Content Strategy, Business, content strategy, LinkedIn, Management, Supply chain, Supply chain management, Technology
I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career
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Customer Experience - More Than a Pretty App
| on Customer Experience Management, Amazon, Brand, Business, Customer experience, Customer experience management, Digital Clarity Group, Marketing, Scott Liewehr
This post has been brewing for a few months, seeded by a bar conversation I had with Scott Liewehr from Digital Clarity Group a few months
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Blog Tip #1 - The Why? Measurement, motivation and me
| on Blogging, blogs, content/product marketer, Google;, Information society, Internet, Internet culture, LinkedIn, Robert Rose, search engine;, Technology, the New York Times, Twitter;, writer
It may surprise you to learn that as a 'more occasionally than I would like' blogger and lets face it 'occasionally lapsed'
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