My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Marketing
The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream.
[ Read more ]| on Content Marketing, Customer Experience Management, Brand, Coffee in Seattle, digital marketer, Facebook;, Food and drink, Marketing, Social Media & Networking, software;, Starbucks, Technology_Internet
This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we
[ Read more ]| on Musings, Business, Informed consumer, knowledge worker, Marketing, Sales
Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other
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| on Content Marketing, Content Strategy, Customer Experience Management, Business, Customer, Customer experience, Customer experience management, Henry Ford, Innovation, New product development, Sales, Technology_Internet, transportation, ubiquitous transportation
If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product
[ Read more ]| on Content Marketing, Content Strategy, Customer Experience Management, America, business to business, Economic bubble, Europe, Henry Ford, Jeremy Corbyn, Kodak, Marketing, Persona, Target audience, UK Labour party, Usability, Zoe Harris
Regardless of your politics, it seems to me that there is a common thread flowing through the momentous stories of today (Brexit, Trump or Corbyn); the
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| on Customer Experience Management
The brand you define through your marketing is a promise. It represents who you aspire to be as an organisation, why you do what you do
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| on Content Marketing, Customer Experience Management, Amazon, artificial intelligence, Engagement marketing, Facebook;, Marketing, Personalization, Technology_Internet
Almost every day I ask myself why, after 15 years in this industry we are aiming toward the same goal with our clients that still seems
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| on Uncategorized, Acquia, Adobe, Business_Finance, CEO, Content Management, Content Management Systems;, content management technologies, content marketer, digital marketers, Drupal, enterprise solution, General Motors, Interpublic Group, London;, McCann WorldGroup, MRM Meteorite, P&O, Platform as a service, SMART, technology line, Technology_Internet, Universal McCann
Last week I joined London based, customer experience marketing agency MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) - to help
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| on Customer Experience Management, Amazon.com, Customer experience, Customer experience management, Supply chain, technologist, Technology_Internet
I had a very pleasant lunch this week with an old chum, who’s an IT leader in a venerable publishing institution. We chatted about a
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