Ian Truscott (Page 31)

Has CRM Finally Decided it Owns the Customers Digital Voice?

30 March 2011 | on Observations, Alterian;, Business, Cloud applications, Customer engagement, Customer experience management, Information technology management, Marcel LeBru, Marketing, Radian6 CEO, Saleforce.com, Salesforce.com, Scott Liewehr, SM2, Social Media, Twitter;, web content;, Web Engagement

So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a

[ Read more ]

Adding Pervasive to the Engagement Lexicon (a new Russian doll)

17 March 2011 | on Observations, The Engagement Tier, Content Management, Customer engagement, Customer experience, Laurence Hart, Marketing, Twitter;, Web Content Management;, Web Engagement, web engagemt, web experience

As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write

[ Read more ]

Back Up to the Plate

05 March 2011 | on Observations, Dennis van der Veeke, Frank Gilbane, Gilbane, Lawrence Flynn, Mary Laplante, New York City, Otto de Graaf, Outsell, Scott Liewehr, SDL Tridion, Sophie Pibouin, United States;

So… around a year ago I was merrily blogging that I had left the vendor tribes and become a real boy as I became an affiliate

[ Read more ]

Localization - Do You Know the Dutch?

15 February 2011 | on Content Management, Observations, CMS, local marketer, localization, translation, web content management guy

Late last year, I was on a business trip to do a keynote speech Amsterdam. Over dinner the night before I was asked a really interesting

[ Read more ]

Throwing The Vendor Baby Out With The Implementation Bath Water?

04 February 2011 | on Observations, analyst, author, Business, CMS, content author, Content Management, Content Management Systems;, Drupal, Tony Byrne;, web content management replacement projects, web strategy;

This is a post that I've been meaning to write for a while. having seen plenty of examples over the years of web content

[ Read more ]

The Answer to Every Web Content Publishing Problem Is a Bicycle?

12 January 2011 | on Content Management, Observations, analyst, Blog software, car analogy, Computing, Content Management Systems;, Drupal, Jon Marks;, Twitter;, Web development, web experience, web presence, WordPress, World Wide Web

A couple of things have inspired this post, firstly Quora’s insistence that the answer to every CMS question is Drupal, (actually more correctly the communities

[ Read more ]