Ian Truscott
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Customer engagement
Your customer experience is global — just ask your local chippy
Book Review: Managing Content Marketing
On Online Surveys: Rich Hall - Marketing Genius
Is the C in CXM actually Credibility?
Has CRM Finally Decided it Owns the Customers Digital Voice?
Adding Pervasive to the Engagement Lexicon (a new Russian doll)
Web Engagement - The Emperor's New Clothes?
You say tomato, I say tomato, you say WEM, I say WEM..
Your Website – Your Customer Service Agent