Tuesday 2 cents: You are not the typing pool
| on T2c
Some leadership teams think that marketing is what happens after the grown-ups have done talking. I disagree...
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2 cents: Focus on their world, their risks, their needs, then you
| on Content Marketing, T2c
Inspired by “The Greatest Sales Deck I’ve Ever Seen” by Andy Raskin, I suggest how we might apply the approach to content marketing.
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Tuesday 2¢: Tips on Keeping Marketing Human with Less Humans
| on T2c
The machines of marketing are getting a bad rap right now, as the human touch seems to be a distant aspiration when engaging with brands, found only with persistence behind a firewall of robots. In this Tuesday 2 cents I suggest some ways we can change that.
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Mr, Mrs, Ms, Miss, or Mx – Do we need to ask?
| on T2c
In this week's Tuesday 2¢ I ponder what we really need to know about our audience and consumers in order to improve our usefulness and relevance to them and their customer experience.
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Tuesday 2¢: This is a Loyalty Card
| on T2c
In this week's Tuesday 2¢ I get a loyalty card! What? Umm... yeah.. right. But trust me, this is a lesson for marketers and retail...
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Tuesday 2¢: Demographics are Dead
| on Content Strategy, Marketing
“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” - This week I’ve got a bit obsessed with “valuegraphics”.
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Tuesday 2 ¢: Personas, Roles, Hopes and Fears
| on Content Marketing, Marketing, T2c
When thinking about the buyer of your B2B solution, it's easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week's Tuesday 2 cents I suggest we look beyond that.
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Tuesday 2 cents - Two Questions: Why?
I’m no Simon Sinek, but in this week’s Tuesday 2¢ I suggest asking why and how doing this often will bring focus to your
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Tuesday 2 Cents: Differentiate and Disagree
| on Content Marketing, T2c
In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…
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