Tuesday 2¢: Robot love is not as good as the real thing
| on T2c
Are we a bit obsessed with the robot love of vanity metrics? Maybe we should get out more and look for the real thing.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Popularity vs Engagement vs Integrity
| on Content Marketing, Marketing
Catching up with my newsletter subscriptions this morning something from Dennis Shiao's Content Corner caught my eye, I was going to tweet, but it went a bit long....
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Tuesday 2¢: Inspired to be average? Start with your competitor’s website
| on T2c
This Tuesday 2¢ is inspired by Robert Rose, Ann Handley, Youngme Moon and LinkedIn's B2B Institute, but the message is simple, let's
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Tuesday 2¢: Are you measuring your marketing in miles or minutes?
This Tuesday I'm on a run, I have Michael Johnson in my headphones and inspired by my attempt at getting some fitness, I'm wondering if we marketers are focusing on the right metrics.
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Tuesday 2¢: Where are the IRL ninjas?
| on T2c
This Tuesday 2¢, we have ninjas and gurus for every new discipline and doohickey in marketing, but are we neglecting meeting people in real life and is there a ninja to save us?
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Tuesday 2¢: "I can’t just go to the CEO with ‘just’ a plan"
| on T2c
In a world obsessed with tactics, optimizing, agile and failing fast, is the idea of a marketing plan old hat? Does a plan still have value?
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Tuesday 2¢: Choosing to be Different
| on T2c
I admit, it’s a topic I keep returning to, but in this week’s Tuesday 2¢, I want to share more about differentiating your marketing.
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Tuesday 2¢: You Are Not the Sum of Your Vanity Metrics
| on T2c
In this weeks Tuesday 2¢, inspired by a half-remembered Godin quote, I wonder if we are focusing on the right things as marketers and as people...
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Tuesday 2¢: CMOs: The ART of C-$uite Communication
| on T2c
Like me, you've probably read a lot about the changes happening to the role of CMO or even its extinction in some brands, this Tuesday I have a simple suggestion....
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