Tuesday 2¢: COVID, travel, and life: FOGO vs FOMO vs Cost
I'm sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Our Asteroid.
This Tuesday 2¢ I'm cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.
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Tuesday 2¢: The COVID we already did
| on Content Marketing, COV-19, T2c
There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.
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Tuesday 2¢: Reassurance and finding the tasty bugs
For this Tuesday 2¢ I talk about giving and receiving reassurance, it's why they hire us and we hire them.
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Is it time to be like Prince?
| on COV-19
Maybe lockdown has me stir crazy and I am looking at everything through the lens of the current situation and marketing specifically, but on Twitter Mark Ritson shared a wonderful video of Prince that got me thinking.
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Tuesday 2¢: Work in the "new normal"
| on COV-19
This post is a bit more than two cents, as I continue to ruminate on what's next, plus someone asked some questions on Twitter that needed more than 280 chars. One thing is right, although days in lockdown are blurred, it is Tuesday!
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Interview with Paige O'Neill, CMO, Sitecore
Recently I was interviewed by Paige O'Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as
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Tuesday 2¢: Will the crisis upgrade the laggards?
Continuing on the theme of pondering what's next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.
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Start With How?
| on T2c
As we all sit in lockdown, you might be losing track of the days. It's Tuesday and this week I suggest that as content marketers we need to focus not just on the why? But the how?
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