My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Content Marketing
Something to tick off the list, I've been a long admirer of the podcast stylings of Robert Rose, been a fan of his work since his first book, his involvement in the founding of The Content Marketing Institute and so I was all giggly to be invited onto his show.
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| on T2c
This week's Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.
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| on T2c
I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.
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| on T2c
The love hate relationship many of us have with social media is the topic of this weeks Tuesday 2¢, how famous do we need to be?
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| on T2c
Yes, a long title for a 2 cents, and probably true anytime, but today we need to listen, fine hone our message and stop interrupting.
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| on T2c
Tuesday 2¢, what do you say on the day of the funeral of George Floyd, killed in police custody in the US?
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| on T2c
Watching the dreadful events unfold in the US, my Tuesday 2¢ is that we all have a responsibility to our society, especially as marketers.
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| on Content Management, Content Marketing, T2c
This week a break from my recent COVID-19 fair, as this Tuesday 2¢ is about content and an important question we need to ask
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Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown
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