My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Content Marketing, Collaboration, Expected value, Human behavior, Team Role Inventories
You are all excited. The CEO is all excited. You have an announcement. And you, as a judicious execution marketer, with your completer finisher attitude are
[ Read more ]| on Content Marketing, Bacon, Facebook;, Google;, Huffington Post, International Bacon Day, Social Media
What’s that content that you can’t resist? I've often read content marketing advice that says that if you include numbers and lists
[ Read more ]| on Content Marketing, content strategist, Facebook;
The answer seems simple, I like your product or service, I like you on Facebook as I want to learn more about you, I want to
[ Read more ]| on Customer Experience Management
Commentators are still referring to a shift in customer experience channels "that is coming", including this piece by Ted Schadler of Forrester , co-author of
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| on Customer Experience Management, Uncategorized
It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing
[ Read more ]| on Content Strategy, content strategy, LinkedIn, measurement, web analytics;
I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I
[ Read more ]| on Content Marketing, Digital media, Internet, online community;, Social Media, YouTube
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of
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| on Content Strategy, Blog, Internet culture, software;, Technology
Recently I've undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the
[ Read more ]| on Content Strategy, Business, content strategy, LinkedIn, Management, Supply chain, Supply chain management, Technology
I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career
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