The ART of B2B Marketing
| on Content Marketing, Content Strategy, Marketing
B2B marketing today is a fascinating business practice, we have so much data available, channels to influence the buyer with and a constant stream of best
[ Read more ]
Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Is Agile Marketing a 'Thing' or Just Business as Usual?
| on Marketing
The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream.
[ Read more ]Real Life Customer Service is the Benchmark for Digital (Or Just Don't Piss People Off)
| on Content Marketing, Customer Experience Management, Brand, Coffee in Seattle, digital marketer, Facebook;, Food and drink, Marketing, Social Media & Networking, software;, Starbucks, Technology_Internet
This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we
[ Read more ]The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work
| on Musings, Business, Informed consumer, knowledge worker, Marketing, Sales
Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other
[ Read more ]
Uh huh, the customer would ask for a faster horse
| on Content Marketing, Content Strategy, Customer Experience Management, Business, Customer, Customer experience, Customer experience management, Henry Ford, Innovation, New product development, Sales, Technology_Internet, transportation, ubiquitous transportation
If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product
[ Read more ]Marketers: Engage with the Real People - A Lesson from Brexit and Trump
| on Content Marketing, Content Strategy, Customer Experience Management, America, business to business, Economic bubble, Europe, Henry Ford, Jeremy Corbyn, Kodak, Marketing, Persona, Target audience, UK Labour party, Usability, Zoe Harris
Regardless of your politics, it seems to me that there is a common thread flowing through the momentous stories of today (Brexit, Trump or Corbyn); the
[ Read more ]
Keeping Your Promises in The Tale of Two Brands
| on Customer Experience Management
The brand you define through your marketing is a promise. It represents who you aspire to be as an organisation, why you do what you do
[ Read more ]
Personalization – The hard bit is the bet
| on Content Marketing, Customer Experience Management, Amazon, artificial intelligence, Engagement marketing, Facebook;, Marketing, Personalization, Technology_Internet
Almost every day I ask myself why, after 15 years in this industry we are aiming toward the same goal with our clients that still seems
[ Read more ]
Hello MRM (and Hello Acquia)
| on Uncategorized, Acquia, Adobe, Business_Finance, CEO, Content Management, Content Management Systems;, content management technologies, content marketer, digital marketers, Drupal, enterprise solution, General Motors, Interpublic Group, London;, McCann WorldGroup, MRM Meteorite, P&O, Platform as a service, SMART, technology line, Technology_Internet, Universal McCann
Last week I joined London based, customer experience marketing agency MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) - to help
[ Read more ]