My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Content Marketing, T2c
In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…
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One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.
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| on Content Marketing
Inspired by Robert Rose and his advice that you need to find the villain is in your brand story, as every great story has a villain. And that got me thinking – who is the villain in B2B Marketing?
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| on Analysts Relations, Content Management, Influencer Marketing
Don't laugh, no I have not decided to fish in the social media lake with link bait, but influencer marketing is a hot topic, even in B2B and as an example here are 10 B2B marketing influencers I've recently started following on Twitter who you may not know.
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| on Content Marketing, Content Strategy, Marketing, T2c
In this week's Tuesday 2 cents, I am back to talking about ART - Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.
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| on Content Marketing, Content Strategy, T2c
In this weeks Tuesday 2 cents, it's not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.
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| on Content Marketing, Marketing, T2c
In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal
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| on Content Marketing, Marketing
As we get caught up in the hustle, a shortcut, a 'listicle' of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?
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| on Content Marketing, Content Strategy, Marketing, T2c
It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.
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