My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on Content Marketing, COV-19, T2c
There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.
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For this Tuesday 2¢ I talk about giving and receiving reassurance, it's why they hire us and we hire them.
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| on COV-19
Maybe lockdown has me stir crazy and I am looking at everything through the lens of the current situation and marketing specifically, but on Twitter Mark Ritson shared a wonderful video of Prince that got me thinking.
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| on COV-19
This post is a bit more than two cents, as I continue to ruminate on what's next, plus someone asked some questions on Twitter that needed more than 280 chars. One thing is right, although days in lockdown are blurred, it is Tuesday!
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Recently I was interviewed by Paige O'Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as
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Continuing on the theme of pondering what's next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.
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| on T2c
As we all sit in lockdown, you might be losing track of the days. It's Tuesday and this week I suggest that as content marketers we need to focus not just on the why? But the how?
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This Tuesday 2¢ is more of a thought that I woke up with than a full article. Could remote work do for Google what autonomous cars are supposed to?
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| on Content Marketing, COV-19, Observations
B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?
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