Tuesday 2¢: Marketing Smarts and The Tube
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This Tuesday, I’m pondering marketing education, inspired by a broken-down train on the London Underground…..
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Ops Beats Orgs
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I have a slightly convoluted path to inspiration this week, so please bear with me as I have a kick about with the topic of operating models and org charts.
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Tuesday 2¢ - What about you?
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This week, I try to focus my thoughts on a BIG project, but I am wondering, in all this marketing strategy advice, what about you?
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Tuesday 2¢: Addicted to Computer Love?
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This week's weekly rant: are we doing too much to appease the algorithms at the expense of our audience?
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Tuesday 2¢: Subscribing for Help
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For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.
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Tuesday 2¢: Surfs Up!
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This week's 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms.....
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Tuesday 2¢: Useful, Different and Decision
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With other people's words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision - what are you picking?
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Tuesday 2¢: Marketers Kryptonite
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This week's weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.
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Tuesday 2¢: Finding Their Moment
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Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.
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