My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
| on T2c
The machines of marketing are getting a bad rap right now, as the human touch seems to be a distant aspiration when engaging with brands, found only with persistence behind a firewall of robots. In this Tuesday 2 cents I suggest some ways we can change that.
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| on T2c
In this week's Tuesday 2¢ I ponder what we really need to know about our audience and consumers in order to improve our usefulness and relevance to them and their customer experience.
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| on T2c
In this week's Tuesday 2¢ I get a loyalty card! What? Umm... yeah.. right. But trust me, this is a lesson for marketers and retail...
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| on Content Strategy, Marketing
“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” - This week I’ve got a bit obsessed with “valuegraphics”.
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| on Content Marketing, Marketing, T2c
When thinking about the buyer of your B2B solution, it's easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week's Tuesday 2 cents I suggest we look beyond that.
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I’m no Simon Sinek, but in this week’s Tuesday 2¢ I suggest asking why and how doing this often will bring focus to your
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| on Content Marketing, T2c
In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…
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One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.
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| on Content Marketing
Inspired by Robert Rose and his advice that you need to find the villain is in your brand story, as every great story has a villain. And that got me thinking – who is the villain in B2B Marketing?
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