Tuesday 2¢: You Are Not the Sum of Your Vanity Metrics
| on T2c
In this weeks Tuesday 2¢, inspired by a half-remembered Godin quote, I wonder if we are focusing on the right things as marketers and as people...
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: CMOs: The ART of C-$uite Communication
| on T2c
Like me, you've probably read a lot about the changes happening to the role of CMO or even its extinction in some brands, this Tuesday I have a simple suggestion....
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Tuesday 2¢: Does marketing ruin everything?
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Again I am inspired by a lunch, but I'll be honest this Tuesday 2 cents is a bit unresolved, are marketing and commercialism ruining everything, or giving us all a taste of the good stuff?
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Tuesday 2¢: Find Headspace in the Hustle
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In this week's Tuesday 2¢, inspired by walks, lunch with chums, Robert Rose and Dennis Shiao, I say it's time we found some headspace in the hustle.
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Tuesday 2¢: Customer Engagement is not a Website
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The next wave of customer engagement is not about how wonderfully personalized our websites are, it's going to be more than that. In this Tuesday 2¢ I contend that we need to learn the lessons of personalization and truly engage our consumers on the channel of their choice...
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Tuesday 2¢: Budget, Priorities & Focus
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This Tuesday 2¢, I continue to preach that the aim of B2B marketing is to create ART (Awareness, Revenue, and Trust), but you need budget, priorities and focus.
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Tuesday 2¢: Trust me, I'm a Trusterizer
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This week I read the word "trusterizing", my eyes rolled as we hand the world another reason not to trust marketing and so in this Tuesday 2¢ I focus on the importance of trust as a marketing goal.
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Tuesday 2¢: Market the Problem
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Until an hour ago, I did not know what a paraben is. Is this important? Well, maybe to J&J's advertisers. In this week's Tuesday 2 cents, I suggest that Sometimes we need to market the problem, not just the solution.
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Tuesday 2¢: Hug Your Salesperson
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As marketers, when we are not “making shit up” as my wife describes our craft, we spend much of our time pouring over data, defining personas, deciding our metrics, yet maybe there is someone down the hall that can help, in this Tuesday 2¢, I suggest you hug your salespeople.
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