Corona the catalyst for change?
| on COV-19, Observations
Maybe the world didn't need another post about the Corona virus, but I've been pondering what's next, past whatever the next few months bring.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
11 Useful Content Management Quotes
| on Content Management, Content Marketing, Content Strategy
Working on a client deliverable, I've been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.
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Tuesday 2¢: Are you losing to win?
| on Musings, Observations, T2c
The title might suggest a Godin'esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I've been on the Xbox playing FIFA with my youngest daughter.
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Build on rented land or the desert? Think Vegas...
| on Content Marketing
Inspired by a throwaway line in a podcast, I wonder what we do as content marketers if all the best attention real estate is taken.
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Tuesday 2¢: Robot love is not as good as the real thing
| on T2c
Are we a bit obsessed with the robot love of vanity metrics? Maybe we should get out more and look for the real thing.
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Popularity vs Engagement vs Integrity
| on Content Marketing, Marketing
Catching up with my newsletter subscriptions this morning something from Dennis Shiao's Content Corner caught my eye, I was going to tweet, but it went a bit long....
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Tuesday 2¢: Inspired to be average? Start with your competitor’s website
| on T2c
This Tuesday 2¢ is inspired by Robert Rose, Ann Handley, Youngme Moon and LinkedIn's B2B Institute, but the message is simple, let's
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Tuesday 2¢: Are you measuring your marketing in miles or minutes?
This Tuesday I'm on a run, I have Michael Johnson in my headphones and inspired by my attempt at getting some fitness, I'm wondering if we marketers are focusing on the right metrics.
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Tuesday 2¢: Where are the IRL ninjas?
| on T2c
This Tuesday 2¢, we have ninjas and gurus for every new discipline and doohickey in marketing, but are we neglecting meeting people in real life and is there a ninja to save us?
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