Tuesday 2¢: Building on rented land? You have to pay the rent
| on T2c
This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn't build on rented land, and the
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: The content buffet
| on T2c
This week, I'm feeling peckish thinking about food-related analogies for content marketing...
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A buyer has nothing but time for your content
| on T2c
This week's Tuesday 2¢, forget the goldfish, at the right time a real buyer will have nothing but time for your content.
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That time I was on the Weekly Wrap with Robert Rose
| on Content Marketing
Something to tick off the list, I've been a long admirer of the podcast stylings of Robert Rose, been a fan of his work since his first book, his involvement in the founding of The Content Marketing Institute and so I was all giggly to be invited onto his show.
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Tuesday 2¢: Yes, it's called content
| on T2c
This week's Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.
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Tuesday 2¢: If your content strategy was a cross-continental drive
| on T2c
I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.
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Tuesday 2¢: Minimal Viable Fame
| on T2c
The love hate relationship many of us have with social media is the topic of this weeks Tuesday 2¢, how famous do we need to be?
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Tuesday 2¢: Marketers need to be more like the people whose books they say they read
| on T2c
Yes, a long title for a 2 cents, and probably true anytime, but today we need to listen, fine hone our message and stop interrupting.
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Tuesday 2¢: It's time to be uncomfortable
| on T2c
Tuesday 2¢, what do you say on the day of the funeral of George Floyd, killed in police custody in the US?
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