Tuesday 2¢: What Would They Thank Us For?
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All of us marketers are looking for ways to hook our content onto the holidays, and it seems I am not different :-)
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Not all Subscribers are Equal
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Inspired by the NYT and Robert Rose - this week’s half-baked thought: have you got world leaders in your email list?
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Tuesday 2¢ - Marketing Swans and Icebergs
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Do you need to market the marketing? A lot is being said about that, and yes, maybe..
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Tuesday 2¢ - Our Obsession with Content Youth
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In this weekly ponder; what's old and dull to you might be new to someone else, so give that old content a polish and get over our obsession with content youth.
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Tuesday 2¢ - Marketing Attribution: Is Your Sand Making Pearls?
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I'll be honest: I'm not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.
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Tuesday 2¢ - Use it, Like it or Lose it
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Like the British high street, your favorite purveyor of boutique content might need your support.
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Tuesday 2¢ - Make ART, not WAR
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Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.
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Tuesday 2¢: Popular or Profitable?
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I talk about how ART (Awareness, Revenue and Trust) is the mission of marketing, but we need to think about how we balance our focus on those three; do we want to be profitable or popular?
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Tuesday 2¢: Being There Versus Being First
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As a content creator, you might feel all your ideas have already been written, but those ideas don't have to be first or original, they just need to be there, trusted and convenient.
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