Tuesday 2¢: Subscribing for Help
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For my 2¢ this week I’m pondering about how we make vanity metrics a bit more human.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Surfs Up!
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This week's 2¢ (worth every penny): Seth Godin, miners, surfers and used condoms.....
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Tuesday 2¢: Useful, Different and Decision
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With other people's words of the year ringing in my ears as everyone plans 2024, this week I consider three: useful, different and decision - what are you picking?
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Tuesday 2¢: Marketers Kryptonite
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This week's weekly thought; an opportunity to market something we know well, but sometimes find the hardest to sell.
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Tuesday 2¢: Finding Their Moment
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Kicking off the new year with 2 cents of something to add to your ideal customer profile and personas.
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Tuesday 2¢:'Tis the Season for Your Story
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This week I am right up with the zeitgeist and the cool kids, as I am inspired by a 200-year-old holiday poem.
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Tuesday 2¢: Budget with the Wisdom of Wine
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This Tuesday, corkscrews at the ready for some marketing budget advice.
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Tuesday 2¢: Let Them Meet Their Heroes
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In this week’s 2¢, case studies and letting the buyer meet their heroes.
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Tuesday 2¢: What Will They Say In The Support Group?
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They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room...
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