Tuesday 2¢ - Same But Distinct
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This week, I share a bit more on differentiation. If you are in a crowded B2B category of "me too" and you can't be that different, be distinct.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢ - Working For LinkedIn for Free?
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My thought for this week is to ensure you get something from what you give on social media and not just vanity metrics.
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Tuesday 2¢ - Driving Your Martech
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This Tuesday, inspired by a young driver F1 driver; are you on top of your marketing technology, or is it driving?
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Tuesday 2¢ - Start with "Lie"
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This Tuesday, I am going with a rant, an apology to Simon Sink for paraphrasing his “Start with Why” and a cold call....
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Tuesday 2¢: Yep, they will copy you
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This Tuesday, a thought on the holy grail of differentiation that's probably not that different, but that's not the point. It's here.
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Tuesday 2¢: Marketing Smarts and The Tube
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This Tuesday, I’m pondering marketing education, inspired by a broken-down train on the London Underground…..
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Tuesday 2¢: Ops Beats Orgs
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I have a slightly convoluted path to inspiration this week, so please bear with me as I have a kick about with the topic of operating models and org charts.
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Tuesday 2¢ - What about you?
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This week, I try to focus my thoughts on a BIG project, but I am wondering, in all this marketing strategy advice, what about you?
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Tuesday 2¢: Addicted to Computer Love?
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This week's weekly rant: are we doing too much to appease the algorithms at the expense of our audience?
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