Tuesday 2¢: Reasons to B2B Cheerful
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This week's Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Pain to Aspiration
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This week's brief thought, should we be setting fire to people's ties?
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Tuesday 2¢: Potty Mouth with Purpose
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This week's half-arsed idea, swearing in marketing, should you?
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Tuesday 2¢: Blame My Assistant
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Yeah, another post that mentions ChatGPT, I blame my assistant...
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Tuesday 2¢: Tag Me, If It's an Old Fashioned
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This week, being tagged in LinkedIn posts, I don’t know the etiquette, but I feel like I am being shouted at across a crowded bar. Just me?
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Tuesday 2¢: Build for Users and Market for Buyers
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This week I ponder; If you are a B2B vendor and think you are sales and marketing-led or product-led - do you need to choose? Or should you?
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Tuesday 2¢: We'll be Countin' Cards
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In this week's half-baked ramble, I compare card counting with marketing, following hearing a great story on a podcast
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Tuesday 2¢: Pain and the promised land
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This week, in my half-baked, often late weekly Tuesday missive, in B2B marketing, should we always be hanging with sales, peddling the pain?
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Tuesday 2¢: Come Not to be Served But to Serve
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If you read my Rockstar CMO newsletter, then you’ll notice I am returning to this topic of service, I've given it a bit more thought, and like all the cools kids, refer to ChatGPT.
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