Tuesday 2¢: Let ‘em Pick Your Brain
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Should you give your advice for free? I'm inspired by a podcast this week, to ponder this surprisingly controversial topic...
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Charity, Tchotchke or a Chair?
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How do you engage attendees at a conference? My advice this week; try not to make them sick to their stomach
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Tuesday 2¢: Content as a Product
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Unlike previous posts, I am not suggesting a new acronym (CaaP - Content as a Product), this Tuesday 2¢ is probably more of a reminder than any big revelation, treat your content like a product.
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Tuesday 2¢: Has the Funnel Kicked the Brand Bucket?
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Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown
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Tuesday 2¢: Everybody is FOFU Fighting
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Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.
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Tuesday 2¢: Sorry, we are not friends (yet)
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This Tuesday 2¢, I read the sentence "talk to businesses like they are your friend" and I have some thoughts... I had something else
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Tuesday 2¢: Hey cyborg; how human do you want to be?
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Yes, yes, yes, another blog post riding in the wake of the hot topic of 2023, artificial intelligence, and the rise of the robots writing our content.
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Tuesday 2¢: Why is LinkedIn our B2B Valentine?
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A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine's Day, of course.
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Tuesday 2¢: Slave to the Algorithm?
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This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.
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