Tuesday 2¢: Sorry, we are not friends (yet)
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This Tuesday 2¢, I read the sentence "talk to businesses like they are your friend" and I have some thoughts... I had something else
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Hey cyborg; how human do you want to be?
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Yes, yes, yes, another blog post riding in the wake of the hot topic of 2023, artificial intelligence, and the rise of the robots writing our content.
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Tuesday 2¢: Why is LinkedIn our B2B Valentine?
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A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine's Day, of course.
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Tuesday 2¢: Slave to the Algorithm?
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This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.
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Tuesday 2¢: What happens after more?
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I am not entirely sure where this Tuesday's 2 cents will go, as this is a genuine question – what do we marketers do when we have done all the “doing more” that we can do?
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Tuesday 2¢: The Bare Minimum
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This Tuesday 2¢ is inspired by two people that inspired my marketing career; is it time to kick back a little and do less when all around us are telling us to do more?
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Tuesday 2¢: Build a Brand, Pay Less Tax
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OK, maybe not that tax, but this Tuesday, I share a little bit on that oh so elusive to attribute contributor to sales: Brand.
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Tuesday 2¢: Reading The Label From Inside The Bottle
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If your house is anything like mine, the new year is time for champagne, and maybe we can find marketing inspiration from those bottles.
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Tuesday 2¢: Beware of the Marketing Baubles
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‘Tis the season for rubbish holiday analogues, and as this is the last Tuesday 2¢ before the holidays, I have a warning about marketing baubles.
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