Tuesday 2¢: Build for Users and Market for Buyers
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This week I ponder; If you are a B2B vendor and think you are sales and marketing-led or product-led - do you need to choose? Or should you?
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: We'll be Countin' Cards
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In this week's half-baked ramble, I compare card counting with marketing, following hearing a great story on a podcast
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Tuesday 2¢: Pain and the promised land
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This week, in my half-baked, often late weekly Tuesday missive, in B2B marketing, should we always be hanging with sales, peddling the pain?
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Tuesday 2¢: Come Not to be Served But to Serve
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If you read my Rockstar CMO newsletter, then you’ll notice I am returning to this topic of service, I've given it a bit more thought, and like all the cools kids, refer to ChatGPT.
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Tuesday 2¢: Let ‘em Pick Your Brain
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Should you give your advice for free? I'm inspired by a podcast this week, to ponder this surprisingly controversial topic...
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Tuesday 2¢: Charity, Tchotchke or a Chair?
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How do you engage attendees at a conference? My advice this week; try not to make them sick to their stomach
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Tuesday 2¢: Content as a Product
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Unlike previous posts, I am not suggesting a new acronym (CaaP - Content as a Product), this Tuesday 2¢ is probably more of a reminder than any big revelation, treat your content like a product.
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Tuesday 2¢: Has the Funnel Kicked the Brand Bucket?
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Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown
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Tuesday 2¢: Everybody is FOFU Fighting
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Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.
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