

Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.


Tuesday 2 cents: Focus on their world, their risks, their needs, then you

Tuesday 2¢: Tips on Keeping Marketing Human with Less Humans

Mr, Mrs, Ms, Miss, or Mx – Do we need to ask?

Tuesday 2¢: This is a Loyalty Card

Tuesday 2¢: Demographics are Dead

Tuesday 2 ¢: Personas, Roles, Hopes and Fears

Tuesday 2 cents - Two Questions: Why?
