Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
Tuesday 2¢: Start with the Sales Deck
Tuesday 2¢: Give Them the Other Thing They Like
Tuesday 2¢: The 'Content for Data' Economy is Broken - But it's all we have...
Tuesday 2¢: Flow is Your Flywheel
Tuesday 2¢: What’s Their Motivation?
Tuesday 2 cents: You are not the typing pool
Tuesday 2 cents: Focus on their world, their risks, their needs, then you
