The Revenue Department

[Marketing Goldfish Bowl: 2nd September 2025 - For Immediate Release] Today, following a protracted partnership and B2B collaboration, Sales Inc., an organization that prides itself on closing deals despite the leads being weak, and Marketing Ltd, the team behind such hits as the logo, website, and that kick ass conference drinks reception, have merged to form The Revenue Department.

The Revenue Department will adhere to the Louis Fernandes 2025 law* of “fight for the customer, not the credit” and this merger will bring unprecedented efficiency and synergy through a single revenue operations function, which will optimize the opportunity supply chain from awareness through to closed deals.

This merger will bring together the go-to-market strengths of both organizations to create ART (Awareness, Revenue, and Trust) a paradigm shift recognized by some as a significant development for commercial teams.

Leading analysts reporting on this merger have also commented that the consolidation and integration of the technology used by both organizations into a single system will also bring efficiency gains, although there are no commitments in the deal for Sales Inc. to update this system.

The capabilities of Marketing Ltd to build awareness and trust, through their customer insight, targeted campaigns, commitment to long-term brand building, and relevant content, will support Sales Inc. to scale commercial activity and contribution to revenue, and expand their position as leaders in the closing business.

A spokesperson for The Sales Inc. commented, “I know, I’m as shocked as you guys, I thought they were just the crayons, unicorns, and rainbows guys”.

The Revenue Department intends for the merger to take place during the 2025/26 financial year, although the actual date of the merger being complete is unclear. In the meantime, Marketing Ltd and Sales Inc will continue to operate as they have for the last four decades, and you should continue to work with your existing contacts.

A spokesperson for The Revenue Department commented, “In these unprecedented times, ART is the dragon we are chasing, our north star, and we are very excited by how this merger will benefit our stakeholders in the C suite”.

About Sales Inc.

Sales Inc. is a leading provider of revenue, through a direct commercial interface with prospects and customers, and since 1992, has consistently hit or exceeded its quota of Glengarry Glenross film quotes.

About Marketing Ltd.

Looking to expand beyond branded umbrellas, Marketing Ltd has become a leader in underappreciated customer insight and innovation in the field of describing the benefits of building a brand without saying the word brand.

You can learn more about this merger at https://therevdept.com

*Not really a law, just something Louis said on the splendid sales and marketing podcast - What's Broken in GTM and How To Fix It