Tuesday 2¢ - Another Shit Idea
| on T2c, Uncategorized
This week, I wonder why, in B2B marketing, we have to reinvent everything constantly and ignore the classics.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢ - Should AI Take Your Creative Journey?
| on T2c
This week's thought: I wonder if we are cheating ourselves by outsourcing to AI the journey of creating something or developing a strategy.
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Tuesday 2¢ - You Can't Afford to Be Dull
| on T2c, Uncategorized
This week's Tuesday 2¢ thought is not as half-baked as usual, as someone else did the baking and... well.... I've nicked it.
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Tuesday 2¢ -In-n-Out CMO
| on T2c
This week, I am looking for the positive in the much-discussed shorter tenure of the CMO with some proper research (not by me!)
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Tuesday 2¢ - Becoming Their Habit
| on T2c
This week's thought might not be on a Tuesday, but it is a habit, and I suggest we think about how we become someone else's.
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Tuesday 2¢ - A New 3 H's
| on T2c
This week's thought: What we can learn from the psychology of a good conversation in our marketing, and it involves a hug.
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Tuesday 2¢ - What is your audience for?
| on T2c
Something has been rattling around in my head for a few weeks—this week's quick thought—is our audience's purpose just to be more?
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Tuesday 2¢ - Because They Must
| on T2c
This week's thought: we can't assume the buyer wants to change and solve their problem; they must.
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Tuesday 2¢: A/B Test to Porn
| on T2c
You might be shocked to learn that this week, my rant against vanity metrics is inspired by a bit of Seth Godin and umm.. cats.
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