Tuesday 2¢ - Buyer Boss
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A quick thought on buyer control and some behavioural science around the power of giving autonomy: Is it something we can do as marketers?
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢ - What's Stopping You?
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This week’s thought for Tuesday, I confess, I carry an anxiety of not doing enough, but I think the problem is not time but focus for us and our teams.
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Tuesday 2¢ - What NOW?
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Maybe cold marketing emails are an easy target, but this week, a particularly poor execution of the craft has me asking why and what now?
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Tuesday 2¢ - Pain, Need, Aspiration and Trust
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In this week's half-baked Tuesday thought, consultant, author, speaker and splendid podcast host Jay Acunzo inspired me to dive into personas and trust Lately,
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Tuesday 2¢ - Same But Distinct
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This week, I share a bit more on differentiation. If you are in a crowded B2B category of "me too" and you can't be that different, be distinct.
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Tuesday 2¢ - Working For LinkedIn for Free?
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My thought for this week is to ensure you get something from what you give on social media and not just vanity metrics.
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Tuesday 2¢ - Driving Your Martech
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This Tuesday, inspired by a young driver F1 driver; are you on top of your marketing technology, or is it driving?
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Tuesday 2¢ - Start with "Lie"
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This Tuesday, I am going with a rant, an apology to Simon Sink for paraphrasing his “Start with Why” and a cold call....
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Tuesday 2¢: Yep, they will copy you
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This Tuesday, a thought on the holy grail of differentiation that's probably not that different, but that's not the point. It's here.
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