Tuesday 2¢: A/B Test to Porn
| on T2c
You might be shocked to learn that this week, my rant against vanity metrics is inspired by a bit of Seth Godin and umm.. cats.
[ Read more ]
Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Playing Offence or Defence
| on T2c
This week's thought is inspired by a summer of sports and whether marketing should be playing so defensively.
[ Read more ]
Tuesday 2¢: Is Growth from Customer Marketing a Myth?
| on T2c
This Tuesday, inspired by a video from LinkedIn's B2B Institute Research, I pondered the strategy of Customer Marketing and what impact it has on growth.
[ Read more ]
Tuesday 2¢: The Artificial Influence of Betty Crocker
| on T2c
Yes, this week, I was inspired by Betty Crocker's story. I know, what's that got to do with modern influencer marketing in an AI world? Well...
[ Read more ]
Tuesday 2¢ - Gamble so the House WinsTuesday 2¢:
| on T2c
We crave attribution, but is it good for the team? This Tuesday 2¢, a quick thought on marketing contribution inspired by a recent purchase.
[ Read more ]
Tuesday 2¢ - Marketing YAGNI
| on T2c
You ain’t gonna need it this Tuesday, well that's the theme as we spend 2¢ exploring the not so ancient art of Marketing YAGNI.
[ Read more ]
Tuesday 2¢ - Empower to the Business Users
| on T2c
This week's 2 cents is inspired by a chum as I wonder about the ubiquitous phrase in B2B marketing "empowering business users" - but do they want it?
[ Read more ]
Tuesday 2¢ - Time to be Bored?
| on T2c
This Tuesday 2¢, maybe it's time to let your marketing do its thing. You might be bored by it, but is your audience?
[ Read more ]
Tuesday 2¢ – Find Your Miriam
| on T2c
This week's thought is inspired by a hot topic in the marketing news and on one of my favourite podcasts: employee influencer versus Big Fried Chicken Inc. What can we learn in B2B?
[ Read more ]