Tuesday 2¢ - A YAGNI Resolution
| on T2c
This 2 cents, it's time to make a marketing promise to ourselves.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢ - Gifts and Reciprocation
| on T2c
T'is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!
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Tuesday 2¢ - Has Why Lost Its Purpose?
| on T2c
This week's 2 cents is on finding your why and brand purpose. I don't mention Patagonia..... OK, maybe once.... but I think
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Tuesday 2¢ - Call to Outcome
| on T2c
This week, would you like to learn more/read more about rethinking the classic B2B CTA?
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Tuesday 2¢ - 10 Things B2B Marketers Can Learn from the Tyson/Paul Fight
| on T2c
Kinda dared myself into writing this after making a joke on LinkedIn.
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Tuesday 2¢ - Outcomes and Outputs
| on T2c
Have you heard enough of this topic? Do I have anything new to add? Only one way to find out...
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Tuesday 2¢ - The Chief Deckchair Rearranger
| on T2c
This week, we are on a mission, and as you can probably guess from the title, are we doing the right things?
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Tuesday 2¢ - Run Mad
| on T2c
ow do you know someone has started running again? Don't worry, they'll tell you. That aside, maybe B2B marketers need to get a little pissed off....
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Tuesday 2¢ - Time, Energy and Inspiration
| on Uncategorized
I just wrote this, and the term that has come to mind is “bottle episode” - you know, when a sitcom has to curb spending, like the classic Friends episode “The One Where Nobody is Ready.” I’ll be honest, we ain’t straying too far from the apartment….
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