Tuesday 2¢: Why is LinkedIn our B2B Valentine?
| on T2c
A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine's Day, of course.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Slave to the Algorithm?
| on T2c
This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.
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Tuesday 2¢: What happens after more?
| on T2c
I am not entirely sure where this Tuesday's 2 cents will go, as this is a genuine question – what do we marketers do when we have done all the “doing more” that we can do?
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Tuesday 2¢: The Bare Minimum
| on T2c
This Tuesday 2¢ is inspired by two people that inspired my marketing career; is it time to kick back a little and do less when all around us are telling us to do more?
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Tuesday 2¢: Build a Brand, Pay Less Tax
| on T2c
OK, maybe not that tax, but this Tuesday, I share a little bit on that oh so elusive to attribute contributor to sales: Brand.
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Tuesday 2¢: Reading The Label From Inside The Bottle
| on T2c
If your house is anything like mine, the new year is time for champagne, and maybe we can find marketing inspiration from those bottles.
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Tuesday 2¢: Beware of the Marketing Baubles
| on T2c
‘Tis the season for rubbish holiday analogues, and as this is the last Tuesday 2¢ before the holidays, I have a warning about marketing baubles.
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Tuesday 2¢: Gating the Content You Haven't Created... Yet
| on T2c
Back on the topic of gating this week and the people that are interested in the content you have not created yet.
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Tuesday 2¢: Hey Spotify, It's Not Sunday
| on T2c
I'm seeing a lot of talk about Spotify over the interwebs, as they share our 2022 Wrapped playlists and people share the nights they uncover about themselves. My problem is Spotify doesn't know what bloody day of the week it is.
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