Tuesday 2¢ - Use it, Like it or Lose it
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Like the British high street, your favorite purveyor of boutique content might need your support.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢ - Make ART, not WAR
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Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.
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Tuesday 2¢: Popular or Profitable?
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I talk about how ART (Awareness, Revenue and Trust) is the mission of marketing, but we need to think about how we balance our focus on those three; do we want to be profitable or popular?
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Tuesday 2¢: Being There Versus Being First
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As a content creator, you might feel all your ideas have already been written, but those ideas don't have to be first or original, they just need to be there, trusted and convenient.
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Tuesday 2¢: Reasons to B2B Cheerful
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This week's Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.
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Tuesday 2¢: Pain to Aspiration
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This week's brief thought, should we be setting fire to people's ties?
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Tuesday 2¢: Potty Mouth with Purpose
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This week's half-arsed idea, swearing in marketing, should you?
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Tuesday 2¢: Blame My Assistant
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Yeah, another post that mentions ChatGPT, I blame my assistant...
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Tuesday 2¢: Tag Me, If It's an Old Fashioned
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This week, being tagged in LinkedIn posts, I don’t know the etiquette, but I feel like I am being shouted at across a crowded bar. Just me?
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