Tuesday 2¢:'Tis the Season for Your Story
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This week I am right up with the zeitgeist and the cool kids, as I am inspired by a 200-year-old holiday poem.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Budget with the Wisdom of Wine
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This Tuesday, corkscrews at the ready for some marketing budget advice.
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Tuesday 2¢: Let Them Meet Their Heroes
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In this week’s 2¢, case studies and letting the buyer meet their heroes.
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Tuesday 2¢: What Will They Say In The Support Group?
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They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room...
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Tuesday 2¢: What Would They Thank Us For?
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All of us marketers are looking for ways to hook our content onto the holidays, and it seems I am not different :-)
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Tuesday 2¢: Not all Subscribers are Equal
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Inspired by the NYT and Robert Rose - this week’s half-baked thought: have you got world leaders in your email list?
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Tuesday 2¢ - Marketing Swans and Icebergs
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Do you need to market the marketing? A lot is being said about that, and yes, maybe..
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Tuesday 2¢ - Our Obsession with Content Youth
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In this weekly ponder; what's old and dull to you might be new to someone else, so give that old content a polish and get over our obsession with content youth.
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Tuesday 2¢ - Marketing Attribution: Is Your Sand Making Pearls?
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I'll be honest: I'm not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.
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