Authority: Title vs Trust
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The shift in authority for executives moving from corporate to being free of their masters' lance.
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Be More Vinyl
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In these digitally disrupted AI-driven times, can we learn something from vinyl?
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The Trust Dividend
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This week's 2¢, creating trust in ART is not just about the prospective buyer...
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Growth is Not a Strategy
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This week, is that a strategy, an aspiration, or an invitation to be punched in the face?
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Bad Content, Good Outcomes?
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This week, nothing seasonal, no predictions, just a poke at what does good content mean?
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Let's Go Be Bored
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This week, wishing you happy holidays with some science on the benefits of being bored.
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Fix The Brand Paradox with ART
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How do you reach future buyers without saying the B-word?
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Discovery is Not a Task
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This week, I am back on AI. It can complete tasks, but are we sometimes cheating ourselves by taking this shortcut?
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Dirty Air
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This week, I use the conclusion of the F1 season to share a content marketing analogy to get us on the front foot.
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