All the Gear, No Idea
| on T2c
This week's thought - do tools maketh the marketer?
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Making the Buyer Feel Seen
| on T2c
This week, I may actually stick to my 2¢ moniker for this thing, as it’s a simple idea, pretty much summed up in the title.
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Embrace Your Inner Shaman
| on T2c
This week, feel the fear, sup up your ayahuasca and find your inner shaman.
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The Revenue Department
| on T2c
Not sure about this one - This Tuesday, hot off the press, an industry merger - The Revenue Department....
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Chasing the Vanity Dragon
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This week - Yay, you did it, your campaign popped on the socials - now what?
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Riches (or Quiches) in Niches
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This week, inspired by an interview with the MD of a car brand, I talk about niching.
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Shit! It's Tuesday
| on T2c
Should we be slaves to the hamster wheel of our content calendar?
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Tuesday 2¢ - Robot, Say My Name
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This week, when the robots own the internet, and it's a synthesized cesspool, we need to own relationships.
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Tuesday 2¢ - Tail Lights
| on T2c
Being a successful challenger in a category is not following the leader, or even about being distinct; it's doing things differently.
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