The Goldfish Bowl of Lurkers
| on T2c
B2B social selling works, but it's not the easy button some suggest, I dig into the numbers...
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Pop-Tart Time
| on T2c
It might feel like work, but is it nourishing? If it's not, it might be Pop-Tart time.
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Your Moat is the Hard Thing
| on T2c
This week, inspired by iced coffee in a bottle-shaped can, what's the hard thing that could differentiate you?
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“It Depends” Might Save Us
| on T2c
When we all have the power to build, this week, I'm pulling on the adulting thread from last weeks 2¢...
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Is The Vibe Killing SaaS?
| on T2c
This week, some claim that Software-as-a-Service is this week's dead thing, dying tragically young - or is it?
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Personalization Is Not Targeting
| on T2c
Am I losing my marketing mind? As I share this gift from my past self.
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The Lasting and the Short of It
| on T2c
A quick thought this week on how we frame the brand conversation.
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Authority: Title vs Trust
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The shift in authority for executives moving from corporate to being free of their masters' lance.
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Be More Vinyl
| on T2c
In these digitally disrupted AI-driven times, can we learn something from vinyl?
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