
Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
Content vs Conversation - no.. email is not a CMS...

Introducing the Web Engagement Capability Model
You say tomato, I say tomato, you say WEM, I say WEM..
Your Website – Your Customer Service Agent
On Shanty Towns, Bulldozers, Cats and Website Consolidation...
Engaging Clouds
First Gilbane Paper and Dirty Plates
