Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
The ART of B2B Marketing
Is Agile Marketing a 'Thing' or Just Business as Usual?
Real Life Customer Service is the Benchmark for Digital (Or Just Don't Piss People Off)
The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work
Uh huh, the customer would ask for a faster horse
Marketers: Engage with the Real People - A Lesson from Brexit and Trump
Keeping Your Promises in The Tale of Two Brands
