Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
Tuesday 2¢: This is a Loyalty Card
Tuesday 2¢: Demographics are Dead
Tuesday 2 ¢: Personas, Roles, Hopes and Fears
Tuesday 2 cents - Two Questions: Why?
Tuesday 2 Cents: Differentiate and Disagree
Tuesday 2¢ - The Power of No
Tuesday 2¢: The Villain in Your B2B Brand Story
