Experience
4xCMO
I've led marketing teams at four B2B tech SaaS companies, where I was hired to drive change, build a team, or support a transition. These companies have ranged from a 20-person, two-year-old startup hungry for growth and Series B funding to an established, two-decade-old vendor in transition following investment.
Ian is responsible and clear in the leadership of his employees. He lives the role as a role model and his implementation speed is unique. Ian is a great presenter and writer. Ian loves what he does! And it’s fun to work with him. - Dieter Reichart, CEO, censhare AG
Trusted Advisor
As a fractional freelance consultant or as an agency practice leader, I've provided marketing strategy advice to teams and leaders from the big global businesses like American Express and Nasdaq, established marketing technology vendors like Sitecore and Orange Logic, and to smaller companies just getting established that you've not heard of (yet).
Ian’s enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the induand try and messaging - Emily Nichols, Global Field Marketing Director, Sitecore
Marketing Support Buddy
I've provided one-to-one mentoring, coaching, and advisory services to CMOs and marketing leaders. However, I am not sure if mentoring or coaching are the right words; it's about lending some support, sharing my experience, and being their marketing buddy to help them do their thing, create their ART (Awareness, Revenue, and Trust).
I couldn’t have done all of this without you Ian! I really mean it. - Thomas Peham, CMO, Storyblok
Content and Product Marketer
My marketing career began when I transitioned from pre-sales to leadership roles in product marketing and then content marketing, developing this discipline to the point that I founded a content marketing practice within a US agency, with clients that included TransAmerica, Nationwide, and Nasdaq. If all CMOs have a specialism or superpower, this is my core marketing skill.
Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input. - Siobhan Fagan Editor-in-Chief, Simpler Media
Author (Sorta!)
Collecting Jellybeans
I was invited to join a panel of 10 sales and marketing experts to contribute a chapter to “Collecting Jellybeans,” a splendidly eclectic collection of advice for B2B sales and marketers published by the lovely people at Influence Network Media. Available on Amazon
I'm also a regular columnist at CMSWire and have written for several industry publications, including ReadWriteWeb, Startups Magazine, EContent, and others.
Speaking
Want to inject a bit of energy into your event? I am an experienced, passionate, dynamic, and enthusiastic speaker, who, I admit, sometimes talks too fast and swears a little. My experience ranges from providing a keynote on the mainstage to hosting industry events, conducting workshops, panel discussions and facilitating more intimate executive networking events.
It would be splendid to help you too.
At Velocity B, alongside my other managing partners, we are building a new advisory agency, focused on helping growth-stage B2B tech companies create ART - (Awareness, Revenue & Trust) through optimizing sales and marketing.