Ian Truscott
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Customer Experience Management
Real Life Customer Service is the Benchmark for Digital (Or Just Don't Piss People Off)
Uh huh, the customer would ask for a faster horse
Marketers: Engage with the Real People - A Lesson from Brexit and Trump
Keeping Your Promises in The Tale of Two Brands
Personalization – The hard bit is the bet
Customers don't care about your industry rules
3 Steps to Trust not Bust Your Customer Experience Silos
Customer Experience Management – Thinking Inside The Box
That Fine Line on Social Media: It's All About Context