My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
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I just wrote this, and the term that has come to mind is “bottle episode” - you know, when a sitcom has to curb spending, like the classic Friends episode “The One Where Nobody is Ready.” I’ll be honest, we ain’t straying too far from the apartment….
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This week, I wonder why, in B2B marketing, we have to reinvent everything constantly and ignore the classics.
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This week's thought: I wonder if we are cheating ourselves by outsourcing to AI the journey of creating something or developing a strategy.
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This week's Tuesday 2¢ thought is not as half-baked as usual, as someone else did the baking and... well.... I've nicked it.
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This week, I am looking for the positive in the much-discussed shorter tenure of the CMO with some proper research (not by me!)
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This week's thought might not be on a Tuesday, but it is a habit, and I suggest we think about how we become someone else's.
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This week's thought: What we can learn from the psychology of a good conversation in our marketing, and it involves a hug.
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Something has been rattling around in my head for a few weeks—this week's quick thought—is our audience's purpose just to be more?
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This week's thought: we can't assume the buyer wants to change and solve their problem; they must.
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